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Can I read Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era on EtoBox?
Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era by Riccardo Rialti & Lamberto Zollo is a business book available to read on EtoBox.
What is Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era about?
<p>SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and V
Who reads Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Riccardo Rialti & Lamberto Zollo
- Publisher
- Springer Nature Switzerland AG
- Published
- 2023
- Language
- EN
- ISBN
- 9783031336454
- Category
- business
- Subjects
- Business, Marketing, Technology
- Updated
- 2026-03-25