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The study investigates the impact of delivery services and service quality on consumer trust in TikTok online stores, utilizing online surveys for data collection and regression analysis for evaluation. Results indicate that high service quality and customer satisfaction significantly enhance consumer trust in this emerging e-commerce platform. This research fills a gap in existing literature by focusing on TikTok, providing valuable insights for improving customer experience in the competitive online shopp

Author

errolsevilla05

Language

EN