About this document
Consumer Perception of Online Grocery by Gunjan Likhar is a document available to read on EtoBox.
The document provides an introduction and overview of a research project on consumer perceptions of online grocery shopping. It includes sections on the introduction, objectives of the study, hypotheses, scope of study, and research methodology. The introduction provides background on the competitive online grocery market and scope of the project to collect and analyze consumer data in Kalyan. The objectives are to study consumer attitudes, perceptions, issues, and factors for choosing online grocery sites.
- Author
- Gunjan Likhar
- Language
- EN