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American PR Influence on Telefónica by javi_garcia_algarra is a document available to read on EtoBox.
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s. Javier García-Algarra Telefónica I+D, Madrid, Spain [email protected] Abstract — The Compañía Telefónica Nacional de España (CTNE, ‘Telefónica’ in colloquial speech then) was incorporated in 1924. It was a strategic move of New York-based holding ITT. In contrast with a landscape of State-owned networks across Europe, Telefónica was the subsidiary of an American corporation, with internal organization, proced
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