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Can I read Principles and Practice of Marketing on EtoBox?
Principles and Practice of Marketing by Jim Blythe is a business book available to read on EtoBox.
What is Principles and Practice of Marketing about?
xviii, 744 pages : 28 cm The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business Includes bibliographical references and index Self-Renewing 2017
Who reads Principles and Practice of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jim Blythe
- Publisher
- Thomson Learning
- Published
- 2005
- Language
- EN
- ISBN
- 9781844801206
- Category
- business
- Subjects
- Business, Marketing
- Rating
- 4.4 / 5 (77 ratings)
- Updated
- 2026-03-14