About this document

Review of CRM by N.H. Mullick by Ruchika Jeswal is a document available to read on EtoBox.

1) The book provides an in-depth overview of customer relationship management (CRM) including its evolution, integration into organizations, and implications. 2) It covers analytical CRM such as database management, data analysis, data mining, and building predictive models. This helps organizations extract meaningful customer insights. 3) Later chapters discuss customer loyalty and retention management, trends impacting CRM like social media, and optimizing marketing channels through CRM implementation.

Author

Ruchika Jeswal

Language

EN