About this document
New Product Development Steps Guide by bhirudrg is a document available to read on EtoBox.
The document outlines a 10 stage new product development process. It involves internal review to define objectives, market screening of trends and competitors, product screening of leading products, and a gap analysis. Product concepts are then generated and tested with customers through research. Concepts are refined through expert interrogation and competitor benchmarking. Full segmentation research further defines the product and target markets. An impact assessment is made of resource needs. Finally, a
- Author
- bhirudrg
- Language
- EN