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International Market Research Overview by Linh Bảo Bảo is a document available to read on EtoBox.

This chapter discusses market research in the international environment. It begins by defining market research and outlining the scientific method used. It then covers the different types of international market research including product, pricing, promotion, and distribution research. Key factors of the international business environment are also examined such as economic, political, competitive, social/cultural, demographic, and technological factors. The chapter then outlines the international market res

Author

Linh Bảo Bảo

Language

EN