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What is Market Segmentation and 4Ps Overview about?

This document provides an overview of marketing mix and product concepts. It discusses the 4Ps marketing mix framework developed by McCarthy, including the product element. Key points: 1) The marketing mix involves the right product, price, place, and promotion. Products can be tangible goods or intangible services. 2) There are three levels of a product - the core benefit, the actual product, and added augmented elements. 3) Products are classified as consumer or industrial goods, and consumer goods furth

Author

PSH

Language

EN