About this document
Customer Behavior in Online Shopping by Garima Gupta is a document available to read on EtoBox.
This document is a project report on studying customer behavior towards online shopping by comparing Flipkart and Snapdeal. It includes an introduction on consumer behavior and the black box model of stimuli influencing consumer characteristics and decision making. It also discusses information search, evaluation, purchase decision making, and post-purchase evaluation. The report contains acknowledgments, objectives, research methodology, data analysis, findings, recommendations, and conclusions.
- Author
- Garima Gupta
- Language
- EN