Opening book details…
About this Business, Management and Accounting article
Measurable Emotions: How Television Ads Really Work by Micu, Anca Cristina; Plummer, Joseph T. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Micu, Anca Cristina; Plummer, Joseph T.
- Publisher
- Cambridge University Press; World Advertising Research Center; The Advertising Research Foundation; WARC Limited (ISSN 0021-8499)
- Published
- 2010
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)