About this document

Integrated Marketing Strategies by Indarini by Rozan Farizqy is a document available to read on EtoBox.

This document discusses integrated marketing communications and its various elements. It outlines the marketing communications mix, which includes advertising, sales promotion, public relations, direct marketing, and personal selling. Each element is defined along with examples. The document also discusses models of the communication process and consumer response hierarchy. It provides guidance on developing effective communications, including identifying the target audience, objectives, designing the messa

Author

Rozan Farizqy

Language

EN