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KRIBHCO Marketing Strategies Analysis by Devi Priya is a document available to read on EtoBox.

KRIBHCO faced challenges marketing its urea fertilizer through weak cooperatives in some states. It analyzed marketing efforts in Haryana and Rajasthan. In Haryana, KRIBHCO adopted a village cluster approach through KRIBHCO Seva Kendras to promote the product using integrated village activities and advertisements. In Rajasthan, KRIBHCO worked to develop proper distribution channels. Suggestions included avoiding commissions, direct transfer of goods and payments, selecting societies with storage, and alloca

Author

Devi Priya

Language

EN