About this document
Impact - of - Social Media - On - Purchase - Decision - Making - Saudi Students by utmp402 is a document available to read on EtoBox.
The study investigates the influence of social media on the purchase decision-making process of Saudi students in London, focusing on five stages: need recognition, information search, product evaluation, purchase, and post-purchase. Results indicate that social media significantly impacts all stages, particularly product evaluation, with clothing and holidays being the most purchased items influenced by social media. The research highlights the importance of social media for businesses targeting Saudi stud
- Author
- utmp402
- Language
- EN