Can I read Asymmetric Performance: the Market Share Impact of Scale and Link Alliances in the Global Auto Industry on EtoBox?

Asymmetric Performance: the Market Share Impact of Scale and Link Alliances in the Global Auto Industry by Pierre Dussauge; Bernard Garrette; Will Mitchell is a Business, Management and Accounting article available to read on EtoBox.

What is Asymmetric Performance: the Market Share Impact of Scale and Link Alliances in the Global Auto Industry about?

## Abstract This study investigates how participating in strategic alliances with rivals affects the relative competitive positions of the partner firms. The paper builds on studies that show significant differences in the outcomes of scale and link alliances. The study argues that the more asymmetric outcomes of link alliances translate into greater changes in the relative market shares of the partner firms, due to unbalanced opportunities for inter‐partner learning and learning by doing. We find support for this argument by examining 135 alliances among competing firms in the global automobile industry, from 1966 to 1995. Copyright © 2004 John Wiley & Sons, Ltd.

Who reads Asymmetric Performance: the Market Share Impact of Scale and Link Alliances in the Global Auto Industry?

Author

Pierre Dussauge; Bernard Garrette; Will Mitchell

Publisher

John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 0143-2095)

Published

2004

Language

EN

Field

Business, Management and Accounting (Social Sciences)