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Balancing Creativity and Business at Shanghai Tang by Apurva Mathur is a document available to read on EtoBox.
What is Balancing Creativity and Business at Shanghai Tang about?
The document summarizes key tensions between designers and business managers at Shanghai Tang. Designers value creativity and self-expression, while managers focus on market factors and efficiency. This leads to conflicting motivations, identities, and goals. To address this, the organization needs someone who can align the disparate goals and preserve the designers
- Author
- Apurva Mathur
- Language
- EN