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Destination Management Organizations (DMOs) have evolved into digital hubs that leverage e-business principles such as interoperability, personalization, and disintermediation to enhance the visitor experience. By positioning themselves within a Value Net and forming strategic partnerships, DMOs can effectively manage tourism services and integrate diverse e-business models. Successful examples like Red Apple DMC and OYO illustrate the importance of technology in creating value and reducing friction in the

Author

a80143200

Language

EN