Opening book details…
About this Business, Management and Accounting article
Catalogue record by Review by: Eugene J. Kelley is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Review by: Eugene J. Kelley
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1957
- Field
- Business, Management and Accounting (Social Sciences)