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What is Marketing of Services Course Overview about?

This document provides information on the Post Graduate Programme in Marketing course "Marketing of Services" offered in 2014-15. It includes details on the course objectives, pedagogy, evaluation criteria and session schedule. The course aims to introduce students to the differences between marketing goods and services, the operating roles of customers and employees in service delivery, attracting and retaining customers through quality service, and issues in new service design. It will be taught through

Author

Abhishek Kumar

Language

EN