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Customer Relationship Management Analysis by Sukanya Sarma is a document available to read on EtoBox.
What is Customer Relationship Management Analysis about?
This chapter analyzes customer relationship management at a car dealership called Spectrum Honda. It examines 11 issues related to how customer opinions and feedback are valued at different management levels in the organization. The data shows that while middle and lower management highly value customer input, top management is more focused on sales numbers. Overall, the dealership believes in establishing relationships with customers and considers their opinions and psychology when making business decision
- Author
- Sukanya Sarma
- Language
- EN