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Customer Loyalty Program Revenue Analysis by Elea Morata is a document available to read on EtoBox.
What is Customer Loyalty Program Revenue Analysis about?
Van Department Store grants loyalty points to customers for purchases. For 2014: - P100,000 in points were awarded and P10,000 in revenue was recognized for points expected to expire. - A P75,000 liability was recorded for outstanding points at year-end. For 2015: - An additional P5,000 in revenue was recognized for points redeemed. - The liability was reduced to P40,000 from redemptions and revised estimates.
- Author
- Elea Morata
- Language
- EN