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Influencer Marketing by 11 Ngô Hà . is a document available to read on EtoBox.

What is Influencer Marketing about?

This research proposal aims to investigate the impact of influencer marketing on the purchasing behavior of Generation Z in Vietnam, a demographic that is significantly influenced by social media. The study will explore various factors such as influencer credibility, emotional connection, and content congruence, while addressing gaps in existing literature regarding Vietnamese Gen Z

Author

11 Ngô Hà .

Language

EN