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Impact of eWOM on Purchase Decisions by Phạm Thúy Diễm Quỳnh is a document available to read on EtoBox.

What is Impact of eWOM on Purchase Decisions about?

This study investigates the effects of electronic word-of-mouth (e-WOM), ease of use, and trust on purchasing decisions among Tokopedia application users. The findings indicate that while e-WOM does not significantly influence purchasing decisions, both ease of use and trust have a substantial impact. The research contributes to understanding consumer behavior in online shopping contexts.

Author

Phạm Thúy Diễm Quỳnh

Language

EN