About this document
Consumer Behavior in Personal Care Choices by IJAR JOURNAL is a document available to read on EtoBox.
This research paper examines consumer behavior and the factors influencing purchasing decisions for personal care products. It identifies key demographic and psychological factors that affect consumer choices, emphasizing the importance of understanding these behaviors for effective marketing. The study utilizes a questionnaire to gather data from 67 respondents, revealing insights into preferences for branded and herbal products among different age and gender groups.
- Author
- IJAR JOURNAL
- Language
- EN