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What is Consumer Behavior in Personal Care Choices about?

This research paper examines consumer behavior and the factors influencing purchasing decisions for personal care products. It identifies key demographic and psychological factors that affect consumer choices, emphasizing the importance of understanding these behaviors for effective marketing. The study utilizes a questionnaire to gather data from 67 respondents, revealing insights into preferences for branded and herbal products among different age and gender groups.

Author

IJAR JOURNAL

Language

EN