About this document
Competitive Marketing Strategies for Banks by Cinan Sathar is a document available to read on EtoBox.
This document discusses offensive and defensive competitive marketing strategies. It presents a theoretical model based on buyer behavior to examine the effectiveness of marketing strategies in enhancing credit card adoption. A survey of 251 respondents was conducted and statistical analyses were performed on the data. The results revealed that social status is an important factor in customer behavior and is associated with sales promotions. Credit cards that create social admiration were also found to be p
- Author
- Cinan Sathar
- Language
- EN