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What is Technology about?

Technology has significantly impacted all four gaps in the service quality model. It has allowed companies to better understand customers through social media and online data. Customers now have more information online to compare services, and many services are self-serve using technology. Technology has also enabled standardized, online services and new types of innovative services. It facilitates greater customer participation and has introduced new communication channels between companies and customers.

Author

g797626

Language

EN