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Principles of Advertising by Shubham Jaiswal is a document available to read on EtoBox.
What is Principles of Advertising about?
The course MGT2641, Principles of Advertising, aims to equip students with essential knowledge and skills in advertising management, focusing on frameworks, theories, and effective strategy application. Key units cover advertising management, agency structure, objective setting, persuasive messaging, and ethical considerations in advertising. Assessment includes class tests, assignments, projects, and an end semester examination, with recommended textbooks for further study.
- Author
- Shubham Jaiswal
- Language
- EN