Can I read Understanding the Online Marketing Mix on EtoBox?

Understanding the Online Marketing Mix by Anjana Madhu is a document available to read on EtoBox.

What is Understanding the Online Marketing Mix about?

The document discusses the online marketing mix and how it differs from traditional marketing. It provides statistics on internet usage in India and growth of e-commerce. Marketers need to understand consumers in the online domain and redefine the marketing mix elements of product, place, price and promotion for the virtual world.

Author

Anjana Madhu

Language

EN