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SCM and CRM: Key Concepts Explained by k_potter is a document available to read on EtoBox.

What is SCM and CRM: Key Concepts Explained about?

The document discusses supply chain management (SCM) and customer relationship management (CRM). It defines SCM as coordinating the flow of goods from raw materials to finished products and distribution, and explains its importance. It also defines CRM as acquiring, retaining, and enhancing customers through technology, and discusses why CRM is important given trends like globalization. The document then provides overviews of the bullwhip effect in SCM, components and technologies that can be used for CRM,

Author

k_potter

Language

EN