About this document
Effective PEST Analysis Guide by Maxim Serkov is a document available to read on EtoBox.
The document discusses the PEST analysis tool, which is used to analyze the political, economic, socio-cultural, and technological factors affecting a business or industry. It provides examples of typical factors analyzed under each category. While some debate the inclusion of legal and ecological factors, their relevance depends on the industry. The PEST analysis identifies important past and potential future drivers of change. It is a starting point for further analyzing how these external factors could i
- Author
- Maxim Serkov
- Language
- EN