About this document
Cross-Sell and Retention Strategies by Patricia Karina Wijaya is a document available to read on EtoBox.
1. The document discusses retention and cross-sell analyses performed by companies to understand customer loyalty and identify opportunities to sell additional products. 2. Retention analysis examines factors that influence customers staying with or leaving a company, while cross-sell analysis identifies which existing customers are most likely to purchase additional products. 3. Both analyses require developing predictive models using customer data and transaction histories to determine probabilities
- Author
- Patricia Karina Wijaya
- Language
- EN