About this document
Automotive Captives: Optimizing Finance by Rei Ning Wang is a document available to read on EtoBox.
This white paper discusses optimizing customer lifetime value through automotive captive finance. Major European car markets have experienced only moderate growth after the crisis and remain competitive. Offering finance products is important for creating additional sales and defending market share. Most automakers use captive finance units once they reach a critical sales size to maximize customer lifetime value over time. Recently, mature captive units have shifted focus from pure sales support to broaden
- Author
- Rei Ning Wang
- Language
- EN