About this document
Principles of Marketing CG by Sheena Gee is a document available to read on EtoBox.
The document is a curriculum guide for the Principles of Marketing course for Grade 11 students in the Senior High School ABM track. It outlines the course content, standards, performance expectations, and learning competencies across six chapters, covering topics such as marketing principles, customer relationship management, market analysis, and the marketing mix. The guide also includes references for further reading.
- Author
- Sheena Gee
- Language
- EN