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What is Impact of Digital Visuals on Online Jewellery Sales about?

This document presents a study on the determinants of purchase intention in the Indian online jewellery market, focusing on how digital visuals can replace physical touch and build consumer trust. It employs quantitative research methods, including surveys and clustering analysis, to identify consumer segments and their behaviors regarding online purchases. The findings highlight the importance of high-quality visuals and trust signals, such as government certifications, in mitigating perceived risks and en

Author

Shourya

Language

EN