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What is Principles of Advertising Course Overview about?

This document outlines the course objectives, learning outcomes, chapters, and references for a Principles of Advertising course. The course aims to provide an introduction and broad overview of advertising, with a focus on understanding consumers and communication over creative issues. Students will learn about the advertising industry structure, media choices, ethics and social responsibility, developing advertising plans and strategies, and different advertising media including print, broadcast, and reta

Author

Najeeb khan

Language

EN