About this document
Market Segmentation and Targeting Insights by Arpit Tewari is a document available to read on EtoBox.
The document discusses market segmentation, targeting, and positioning (STP). It begins by explaining that STP involves dividing the market into segments based on common traits, selecting the most profitable segments to target, and customizing products/services to position them for those segments. It then discusses the benefits of segmentation, such as better understanding customer needs, customizing marketing, and exploiting resources efficiently. Segmentation variables that can be used include demograph
- Author
- Arpit Tewari
- Language
- EN