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Online Shopping Research by nawalkaiser is a document available to read on EtoBox.

What is Online Shopping Research about?

This research paper investigates the factors affecting online shopping behavior of consumers in India, highlighting the impact of demographic variables such as age, gender, and income. The study found that age and gender significantly influence online shopping frequency, while income affects consumer motivation, with occupation showing no significant impact. The findings suggest that businesses can enhance their strategies by focusing on the demographics that are more inclined towards online shopping, parti

Author

nawalkaiser

Language

EN