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Role of Pro-environmental Post-purchase Behaviour in Green Consumer Behaviour by Rajyalakshmi Nittala; Venkata Rajasekhar Moturu is a Business, Management and Accounting article available to read on EtoBox.

What is Role of Pro-environmental Post-purchase Behaviour in Green Consumer Behaviour about?

## Purpose The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour. Studies on pro-environmental purchase behaviour are abundant and but studies on environmental concern in use, evaluation and disposal are scarce. This paper aims to examine the pro-environmental factors influencing post-purchase behaviour and their impact on green consumer behaviour. ## Design/methodology/approach Data for this study was collected from the respondents with the help of a structured questionnaire. Data is analysed using factor analysis to examine the important factors influencing post-purchase variables and green consumer behaviour and the multiple regression to understand the contribution of post-purchase variables to green consumer behaviour. ## Findings Eco-conscious, risk and comfort in user behaviour, satisfaction and eco-appraisal in evaluation behaviour and eco-conscience, disposal challenges and eco-responsible in disposal behaviour are the vital factors. Eco-conscious and comfort in use, satisfaction in evaluation and eco-conscience, disposal challenges and eco-responsible behaviour in disposal are posit

Who reads Role of Pro-environmental Post-purchase Behaviour in Green Consumer Behaviour?

Author

Rajyalakshmi Nittala; Venkata Rajasekhar Moturu

Publisher

Emerald

Published

2021

Language

EN

Field

Business, Management and Accounting (Social Sciences)