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Caselet 1 - Astrotalk by wecomo9468 is a document available to read on EtoBox.

What is Caselet 1 - Astrotalk about?

AstroTalk is a digital platform that connects users with astrologers, capitalizing on the cultural significance of astrology in India. Consumers are influenced by cultural beliefs, leading to a perceived value in consultations that drives their willingness to pay and repeat engagement. The platform employs targeted digital marketing strategies to enhance consumer loyalty, reflecting the strong interplay between cultural norms and consumer behavior.

Author

wecomo9468

Language

EN