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This thesis examines the retail experience and customer satisfaction in both organized and unorganized retail sectors. It highlights the importance of retailing in economic development, the functions of retailing, and the global retail scenario, particularly focusing on the growth of retail markets in Asia, especially India and China. The study emphasizes the need for retailers to adapt to consumer expectations and digital behaviors to remain competitive in the evolving marketplace.
- Author
- chandinimediboina8522
- Language
- EN