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Understanding Consumer Processing Models by Dom Balseen is a document available to read on EtoBox.
What is Understanding Consumer Processing Models about?
The document outlines the Consumer Processing Model (CPM) which details the systematic steps consumers take when making purchasing decisions, emphasizing the importance of information processing, exposure, attention, comprehension, and involvement. It also discusses the varying levels of consumer involvement in decision-making, from low to high involvement, and the significance of consumer-product relationships in marketing. Additionally, it highlights the role of consumer expectations and intrinsic relevan
- Author
- Dom Balseen
- Language
- EN