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Designing Cute AI Streamers A Multi-Modal Approach To Shape AI-powered Streamer Effectiveness in Livestreaming Commerce by catnguyen.31241025249 is a document available to read on EtoBox.

This research investigates the effectiveness of cute AI streamers in livestreaming commerce, extending Kindchenschema theory to dynamic AI interactions. Through three experimental studies, it finds that cuteness enhances purchase intentions by mediating factors such as delight and perceived friendliness, with individual differences like the need for touch influencing these effects. The study provides a multi-modal framework for designing AI streamers to foster emotional connections and improve consumer enga

Author

catnguyen.31241025249

Language

EN