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Understanding Consumer Behavior Factors by Deepika Rana is a document available to read on EtoBox.

What is Understanding Consumer Behavior Factors about?

The document discusses consumer behavior and how understanding it is important for marketing. It defines consumer behavior and lists factors that influence it such as psychological, personal, social, cultural, family and environmental factors. It also describes the nature of consumer behavior as a process influenced by various internal and external factors in which consumers make purchase decisions.

Author

Deepika Rana

Language

EN