Can I read Magazines in the Twentieth Century on EtoBox?

Magazines in the Twentieth Century by Theodore Peterson is a book available to read on EtoBox.

What is Magazines in the Twentieth Century about?

xi, 484 pages 24 cm "This book ... grew out of a doctoral dissertation at the University of Illinois." Includes bibliographical references and index The birth of the modern magazine -- Advertising: its growth and effects -- The expanding magazine market -- The economic structure of the industry -- The logistics of magazine publishing -- The old leaders that died -- The troubled giant -- The old leaders that survived -- New leaders: the missionaries -- New leaders: the merchants -- Success by imitation -- Expansion by compression -- Magazines for everybody -- Magazines for cultural minorities -- Magazines, 1900-64: an assessment

Author

Theodore Peterson

Publisher

Urbana, University of Illinois Press

Published

1964

Language

EN