About this document

Consumer Behavior Course Syllabus by Băng Tâm is a document available to read on EtoBox.

This document provides a syllabus for a Consumer Behavior course. The 3-credit course introduces students to theories of consumer behavior and how understanding consumer insights can inform marketing strategies and decisions. It will include lectures, exercises, and a group project. Students will be evaluated based on participation, a midterm assessment, group exercises, and a final exam. The goal is for students to understand factors that influence consumer decisions and apply concepts of consumer behavior

Author

Băng Tâm

Language

EN