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(American Film Market Presents) Anne Zeiser - Transmedia Marketing - From Film and TV To Games and Digital Media-Routledge (2015) - 12 by Amelia Dahlan is a document available to read on EtoBox.
What is (American Film Market Presents) Anne Zeiser - Transmedia Marketing - From Film and TV To Games and Digital Media-Routledge (2015) - 12 about?
The document discusses the importance of mid-project evaluations for measuring success and making necessary adjustments, emphasizing the need for a structured approach to evaluation within marketing plans. It highlights the significance of branding in modern marketing, detailing the process of brand discovery through understanding brand essence and archetypes. The document also outlines the role of audience perception in shaping brand identity and the necessity of aligning internal and external stakeholder
- Author
- Amelia Dahlan
- Language
- EN