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Place and Promotion in Marketing Mix by Mylene Salvador is a document available to read on EtoBox.
What is Place and Promotion in Marketing Mix about?
The document discusses two aspects of marketing mix - place and promotion. For place, it emphasizes the importance of locating a business where the target customers are through analyzing factors like population concentrations and activity hubs. Promotion involves conveying product information to customers through advertising, sales promotions, public relations, personal selling and product displays to build awareness and drive sales. The main goals of promotion are to gain customers
- Author
- Mylene Salvador
- Language
- EN