About this document

Nike by D'anna Brockett is a document available to read on EtoBox.

The document proposes a campaign for Nike focused on sustainability and Earth Day. It includes a company profile, SWOT analysis, goals to attract new consumers and increase awareness of sustainable practices. Background research identified target audiences as ages 15-27 who value sustainability. The campaign theme is Earth Day with the slogan "Just Save It." Tactics include Instagram posts featuring athletes, a TikTok contest, and a commercial launching on Earth Day emphasizing Nike

Author

D'anna Brockett

Language

EN