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What is Customer Satisfaction at Hanamasa Buffet about?
This study aims to examine the impact of food quality, service quality, ambience, and price on customer satisfaction at Kintan Buffet and Hanamasa Buffet restaurants in Surabaya, Indonesia. Data was collected through questionnaires from 240 customers. Food quality, ambience, and price were found to have a positive and significant impact on customer satisfaction, while service quality did not. Education moderated the effect of ambience on satisfaction at Kintan Buffet and the effect of price on satisfaction.
- Author
- ranu group
- Language
- EN