Can I read Alternative Marketing Approaches for Entrepreneurs on EtoBox?

Alternative Marketing Approaches for Entrepreneurs by Bjerke, Björn is a book available to read on EtoBox.

What is Alternative Marketing Approaches for Entrepreneurs about?

cover 1 Front Matter 2 Copyright 5 Contents 6 Preface 7 1 Different times and realities – different thinking 12 2 Knowledge development of business entrepreneurship 24 3 Knowledge development of social entrepreneurship 49 4 Knowledge development of marketing 81 5 Knowledge development of leadership 105 6 Some methodological cornerstones 119 7 Entrepreneurial startups 149 8 Marketing approaches for independent business entrepreneurs 198 9 Marketing approaches for business intrapreneurs 236 10 Marketing approaches for social entrepreneurs 245 11 Summary and conclusions 272 References 273 Index 312

Author

Bjerke, Björn

Language

EN